Pengaruh Marketing Mix Dan Sikap Konsumen Terhadap Keputusan Mengikuti Kursus Di Lpk Progress Pare

peneliti : M. Dian Ruhamak

Tahun : 2016

Tingkat : Nasional

Publisher : Akuntabilitas

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ABSTRACT

The purpose of this study was to analyze the factors that influence consumer decisions through the marketing mix and consumer attitudes toward decisions follow a course in progress pare LPK, to see the extent to which decisions are taken through the marketing mix and the attitude towards the decision to follow a course in progress pare LPK. Descriptive analysis showed that the marketing mix variables (price, place, product, promotion, people, physical environment and processes) and consumer attitudes positive influence on the decision to follow the course. Based on the research results, the hypothesis 1 which states, thought to have a positive pegaruh between factors (price, place, product, promotion, people, physical environment and processes) and consumer attitudes positive influence on the decision to follow a course in progress pare LPK.

Keyword: Marketing Mix, Constumer Attitudes, Decision